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Wednesday, October 31, 2018

Week 11: Email Marketing


       Gus' Jerky newsletter would consist of information that customer's would find useful. Some of the things to consider in the new letter would be any special dates for an event at one of our locations, information about products customer's ask often, new product information, and any sales we maybe offering. Personally I do not like when a business sends newsletter every week. I would like to send a newsletter either once a month or twice depending on the situation. I want the customer's to not feel like they are getting bombarded with newsletter but still feel like they have some sort of relationships with the business. A competitor I follow their newsletter sends one once a week. They talk about random things but mostly about their products. I believe the information is repetitive and not so interesting where it makes me want to continue to be subscribed to their newsletter. By reading a competitors newsletter, I get the sense of how it is hard to come up with new interesting topics that keeps your customer from unsubscribing. When it comes to a food retail business you have to be able to not overload and extend the newsletter over the course that way customer's feel like it is necessary for them to be kept in the loop.

Monday, October 29, 2018

Week 10: Categories Post


The categories that I would use to say organized and reach my target audience is the variety of products that we offer at Gus's Jerky. By having these specific categories I am able to know which customer's like what items we sell. Another category I would add would be the online customers and store customers. These would help reach more target audience because I can use specific promo codes for the online users. These different categories can help grow the business because it is casting a larger net into the specific customers. It is like adding many nets into a larger area of water so to speak.

Week 10




   Adding human interest to a post can appeal to people's emotion because the person reading the post
can maybe relate to the post or know someone they are close to that can relate to that particular post. Adding a personal experience to a post can help create this sense of trust and a bond between the business and customer. When someone reads a post from a business that they can relate to it makes them feel special. It makes sense to add a human interest when its a post that shares a story that maybe starts negative but because of the business's help creates a positive outcome. Another way that a sense of interest can add a human interest is when a business is doing a good deed. Adding a personal human interest to a post may not always be good because when it is a controversial topic that may only half of the audience can relate and make the other half of your audience maybe not want anything to do with your business.

Tuesday, October 23, 2018

Week 9



       For my connections, I used my the basic works to find my connections. I tried to play around with different keys that are near the each of the store locations. An example of this searches was: Hwy 395, Hwy 95,  Searchlight, Golden Valley, Olancha and Mammoth Mt. I did not find anything I was looking for so, I decided to use the basic search word "Jerky". The results were plenty to choose from. It showed many jerky companies mostly the big corporation ones. I found Savage Jerky, and Jack Link's. I also found the ski resorts that was near our Jerky store location like Mammoth Ski Resort and June Mountain.

      I created two lists: Jerky and Celebrity Guests because I thought this lists can be easier to add people or businesses. These lists will help me keep organized with the celebrity guests because if there are many more to come we can have a good list for them. The Jerky list can help organize the viewers of my page find similar pages like Gus' Jerky.

     The best times to tweet during the week is when people are at work and I scrolling through their social media. These hours can be from 9am-3pm. The best day to tweet is on Saturday and Sunday when most people are off work.Sunday is the optimal day at 11 am and 1 to 4 pm. 

Monday, October 15, 2018

Week 8: Part Two



Visual support can help with Gus's because since it is food, many would like to see how the packages look.
A business I found on Instagram, use visual support. Three Jerks Jerky post a picture about 5-6 days consecutively out of the month. They have 5,596 followers, with about 100 likes per picture posted. With the number of followers Three Jerks Jerky has, they should be getting more likes on their pictures. They do not receive many comments on their pictures. Three Jerks Jerky are using many social media pages such as, Youtube, Pintrest,Facebook, and Twitter. They are definitely more active on their Facebook and their Instagram. Their Youtube profile seem to have the least amount of followers of 53.  They do seem to cover all social media visual that is suggested as a business.

Another business similar to Gus' I found is called Jerky Gold. This business uses Instagram, Twitter, and Facebook for their visual support. For their Instagram page they have about 6,238 followers but only receiving an average of 68 likes per picture with no comments. This business post one or two times a day. They add many videos of their jerky process, as well as pictures of other products they offer. All of their pictures are very consistent with having the jerky sell itself with the pictures. It makes me really want to try their jerky compared to other jerky store because you able to see that the they make the jerky themselves.

A third business I found via Instagram was Kaimana Jerky. They have about 11.8k followers, however, there pictures likes are only averaging 25-30 likes per jerky picture. They do add many post of the Hawaiian islands and that seems to get more about 200-300 more likes compared to their jerky posts This jerky company is based in Hawaii so that it beneficial for him since people tend to like more outdoor pictures especially of a tropical island then a piece of meat drying. This company is covering all its social media tracks by using Twitter, Facebook, Pintrest, and Instagram to reach their potential customers.

For the fourth business, I wanted to use a jerky company that is well known and it common in any gas stations or grocery stores. Jack Links Jerky has about 23.3k followers with an average of 200 likes per posts. They seem to add a lot more videos compared to the other jerky business. Jack's has all the social media accounts. They post about once a week.

After researching these business's I learn a few things I can try to increase my followers. Some of things I can try would be adding more videos and pictures of outdoor scenes near our stores. I can also try making a twitter page since they all use twitter. Posting more content more frequently to keep the followers engage and to try to fish for more potential customers.


Thursday, October 11, 2018

Week 8: Alternative Assignment Part One



The social media I currently have for Gus' Jerky is Instagram. The Instagram page has 144 followers. Since I started the Instagram page less then a year ago, I have not yet been able to see how effective it has been on the business. I have got many more website orders from all newer places in the U.S. and I am wondering if that is because of the Instagram page. I try to post a picture a couple of days before a major holiday and at least once a month. When I post a picture I tend to use a lot of hash tags because I want my picture to be found in searches my target market would be searching for. Some examples of my hash tags would include: hwy95, hwy 395, hwy93, olancha, jerky, california, arizona, nevada, and freshjerky. I currently follow 3 jerky business on Instagram. One in particular is a jerky business in Hawaii. Gus' has been wanting to extend its jerky business to include the state of Hawaii so, I liked to see what that business posts and see their followers to get an idea of how we should approach entering in a new state like Hawaii. Below is the link to the Instagram page I manage.

https://www.instagram.com/freshjerky/ 

Friday, October 5, 2018

Week 7: Scheduled Posts




These post will engage with the customers because one of the post is asking their personal opinion about what jerky flavor is their favorite. Everyone loves to state their personal preference so this post gives them the opportunity to vote, then even add comments or questions by replying to the post! The other two post will engage with the customers because most of our customers enjoy snowboarding and or skiing. By talking about opening day in Mammoth as well as free goodies that are going to be given away the week of opening season by a popular clothing brand, makes room for customer's to engage and ask questions about Mammoth or the clothing brand that will be at our store.  

Week 7: Engaging Your Customers



The 4 businesses related to jerky I chose to like was Jerky Bros, Jerky, Jerky Box, and Mohagany Smoked Meats. I chose these particular pages because when I typed in Jerky those were the business that showed up first in the search bar because of the amount of likes they have. Jerky and Jerky Box do not have physical store locations, however since my business does have a website, I am hoping to be able to reach out to those customers. Jerky bros had many likes, but the number one reason I chose that business was because at our store I get hear customer's comparing that business with my business. Mohagany Smoked Meats is a business that is only an hour away from our main location. I decided to like them because they are our competitors.By knowing our competitor's move we are able to see what is working for them and what is not. Another business page I decided to like was Steve's Gourmet Olives. This business page had many like and seemed to emphasize online orders. This is a good business to perhaps grow our business by being able to reach out to their customers since we also sell gourmet olives. The 6th business page I decided to like was Safari's Dried Fruits and Nuts. This business not only wholesales dried fruits and nuts, but they also have a lot of consumer's that can potentially become our consumer. The 7th business I decided to like was LA Times. This is a well known news paper company in the area of most of our customers that come into our Olancha Location. This can potentially grow our business because we can maybe get a recognition and have an article written about Gus'.

Monday, October 1, 2018

Week 6: Facebook



The difference between post reach and post engagement is post reach is the number of people who are unique and saw your content and post engagement is when people perform actions on your page. Post engagement is the amount of post clicks, likes, shares, and comments lefts. Post reach can either be paid or non paid.
Knowing the difference is important because you can use the data to better analyze what you are lacking of. By knowing the difference you are able to create a plan on how you are going to better serve your customers. You are also constructing road ways in a sense to get more customers. You are seeing what your customers like and what they didn't like by either a picture or post you posted.

Week 17: Wrapping it up

    This class has been an enjoyable experience for me. I was able to broaden my knowledge with social media that I had, and also learn ab...