Monday, September 24, 2018
Week 5: Post Two
The Target Market for Gus's Jerky is for the outdoorsy, on the go person who needs a quick healthy alternative to fast food. Someone who doesn't have the time or the tools to make a proper meal. They are either traveling on the road or camping.
The target market will be San Diego, L.A, and Orange County residents traveling to Mammoth, or Lake Tahoe . Since the jerky is price is higher then regular jerky, the ideal consumer should be from ages 28-40. Preferably Male with education of a college Bachelor's or higher. Their economic class should range from upper middle class to upper class.
Thursday, September 20, 2018
Week 5 Post One:
Option 2:
Both companies are in the sandwich business. Each business is targeting male and female who like sandwiches made to order. Subway has many call to actions, but hungry bear deli does have one. Subway has many information about how the business was started, what they believe in. Hungry Bear Deli has failed to put a about us page on their website.
Subway really seems to try to get as many customers as they can, from veterans to people who want to take social responsibility.Hungry Bear only talks about how delicious and fresh their ingredients are really having a variety of target market age that like sandwiches. The overall message for Subway is to eat at their business because they help make the world a better place. Where the hungry bear overall message is, come eat at our place because our sandwiches are delicious and everyone thinks so too.
Monday, September 17, 2018
Week 4: Part Two
http://miracosta.edu/instruction/distanceeducation/index.html
https://www.chase.com/
Both these websites are effective because they are designed to be user friendly and efficient.They are both easy to use and create brand awareness. These are specific designs so it creates brand awareness. The reason I come back to these website is because I have to in order to be organized and do well in school. I use the chase website to manage my financial statements to do well with my finances. I use the Miracosta website to check and submit my school assignments.
What could be improved on the Miracosta website is making it where the teacher's used the same way of submitting assignments or posting announcements. The chase banks needs quick tabs for the information you need quickly such routing number or your account numbers. Having a quick tab of being able to transfer could also help with be more efficient.
Wednesday, September 12, 2018
Week 4: Post One
Problematic Websites
This business's website has an idea of what they want as a brand name, but they added all of their ideas on the first page. They are not organized which makes potential problems for visitors. Like mentioned in the lecture, a good website is well C.R.A.P.H.T.E.D. Some of the three main problems that Gates and Fences is lacking of is typography, proximity and alignment.
If this website were to minimize their typography, especially on their main page, it would help with visitors to not be overloaded with information. They should consider in drop down menus for all of their type of gates. The proximity of all the writing with the pictures, makes it look jumbled. If they were able to add the caption's of the pictures with a scroll over caption, it would help with the layout of the website. The alignment of the pictures, and the information are not well aligned to flow better with each other.
While examining this business's website, I found it very hard to differentiate what this business is about.When I first clicked on this profile I thought it was a fake website that would steal my information. The website even contains Ads on the right with eerie testimonies. Using C.R.A.P.H.T.E.D, we are able to see that the three main problem with Jamilin is the concept, hierarchy and ease of use.
The website contains many concepts. This is a problem for a viewer because it would confuse them with the message you are trying to cast. Focusing on a concept for the page will help with the message of the business. In the website there is multiple items that is trying to get the visitors attention. A viewer may miss the most important content of the page. The website needs a content that is most important to be the attention for the visitors. The ease of use of this page is very shambled and does not provide the viewer with ease when reading the first page. If the page were to add the logo to create brand awareness and create a better layout for the viewer to read from left to right.
Well Crafted Websites
This website has many attributes that make this a viewer friendly page. They created brand awareness with their logo on the left. Their logo is the first thing you see when you view the website. For an attention grabber, they added a large video that is a close up shot of someone getting a hair cut. This video helps build on with the message that they are a hair styling business. The business has 6 drop down slides with key words that most viewers would want to find when visiting the page. They divided their information into groups which helps with not having to scroll to find the information you need. One of their tabs on their home page has a contact us, which is really convenient for the viewers.
The design of the website is simple but, it made the branding of their business stand out. The aesthetics of the page fits well with their business brand. It is clean and organized just what I personally would like to see when looking for a hair stylist. The simplicity of the website does not make you feel overwhelmed. You are able to find all the information needed in a short time.
The National Park's website has a great first impression because they follow the C.R.A.P.H.T.E.D concept mentioned in the lecture perfectly. This website requires a lot of information to be presented to the viewers. They did a good job to be well organized with sorting the different groups of information. Their concept follows their idea of teaching viewers about the National Parks and what they have to offer. The contrast of the page follows well throughout the website. Navigation around the page us user friendly. The designs are well thought out with pictures that are aligned
My first reaction of the website that it was well thought out. It felt like a pleasure for me to read and learn about the different National Parks. The design of the website is well thought out and has many features that help navigate though the many pages of information. Their logo is on the left of the page no matter what page you click on, this helps with the branding awareness. Every page's aesthetics for their particular information provides beautiful pictures of the particular park.
Friday, September 7, 2018
Week 3 Part B: 5 Businesses
Business One:
1: The Wonder Bar- Bullhead City, Az
3: The Wonder Bar has 3 social media links on their website as well as their yelp page. Their Facebook and yelp page are well fairly used.
4: When I clicked on their google plus link it showed that the url was not found. As for the Pinterest page, it looks like they started working on it and only added the different albums and the album's cover photo.
5: The last time they posted on their Facebook page was Super Bowl Sunday on February 4. The Pinterest profile has not added anything since 5 years ago.
6: This business is not using their social media well. They seem to have started using Facebook but abruptly stopped.
Business Two
1. Lazy Harry's Bar and Grill-Bullhead City, Az
3. Lazy Hary has 2 social media links on their website.They have a link to Facebook and Google plus pages.
4. When I clicked on their google plus link it showed url was not found. Their Facebook page looks very well used.
5. The most recent post on their Facebook page was on September 5 of this year.
6. This business is using their Facebook page well. Every other day they add a drink special or lunch special. They are also posting about events that are coming up.
Business Three
1:The Bearded Gentleman- Bullhead City, Az
3: The Bearded Gentleman is a little weird because the link to their website just takes you directly to their Facebook page.
4: There is no other social media link on their page. Their Facebook page looks well used.
5: The most recent post was on September 4 of this year.
6: This business us using their Facebook page as a website. They do seem to post very often on their page.
Business Four
1: The Hideout- Laughlin, Nv. (across the river from Bullhead)
3: The Hideout has 2 link on their website. One link is for Facebook and one is for Twitter.
4: Both links worked properly. Their Facebook and Twitter Page are both used often.
5:The most recent post for their Facebook page was September 5th of this year. Their last post on their Twitter page was August 14 of this year.
6: This business seems to be fairly active on their social media pages. They are more active on their Facebook Page then Twitter.
Business Five
1: Pirate Cove- Needles, Ca. (across the other side of river)
3: The Pirates Cove only has 1 link for social media which is the Facebook Page.
4: The link did work properly. Their Facebook page is used quite often.
5: The most recent posts was done one September 5th, 2018.
6: This business is very active on their Facebook page.
7:
Living in the Tri-State area, there are many bars within a short distance from each other. I chose this 5 because they are the bars with the best reviews, some better then others. Many of them have similarities and what makes them unique. The information that I gathered showed me that all of them do not have a strong social media presence because they all have less then 3 social media pages. Most of the ones with more then one link to their social media url did not work. It was a bit difficult to pick business that actually had a website because most of them went straight to their Facebook page. I decided to add one to the list of 5 so I am able to compare it with the bars that do have a website.
All of the bar's had a Facebook page. All the bars have posted less then 2 weeks except, the Wonder Bar. I felt like the Wonder Bar was missing the motivation to keep active on their page. I also noticed that all the bar they had some sort of food they sold inside. This is a good piece of information because it shows that food is a hit with alcohol. All the reviews mentioned how tasty the food was in all the bars.
Out of all the business's website I visited, I think Pirate's Cove was the best one. They only have two social media page but they do well on being active. Their website has cool pop ups and pictures of all the events they had in the past. On their website they have daily specials which is intriguing for someone who is planning something for a particular day. Their response time for their Facebook messenger said fairly quickly which is a plus. On their Tweeter page they send out tweets to their followers every weekend!
I was disappointed with the Bearded Gentleman's website because it felt like they were to lazy to make a website then add their Facebook page. This is a downside because a website you can make the image of how your business is the way you want it, where on Facebook its more customer ran because the customer reviews show up on the page. The Facebook page does not have a place to have the menu or the drink menu, which is a good thing to have because people want to see what you have to offer. Website give your customer more of an idea of who you are.
Overall, I would say they all need help on their social media presence. The Business's that are very active on their Facebook should consider maybe getting another form of social media that is popular with their target market. I notice that none of the business's had Instagram. That should be one that they should consider because of the hashtag.
Thursday, September 6, 2018
Week 3 Part 1: Communicating Through Social Media
Through my years of using social media, I can not think of a time when I found it difficult to
communicate with a business. This has something to do with the fact that I only choose business with good reviews and/or a strong social media presence. A business that has social media makes it easier to communicate, whether it is to complement or provide constructive criticism. If there is an issue you had with the food or the service you can contact them and they can possible solve your issue.
I have had a positive feed back when I communicated my negative experience with a business through social media. A group of us decided to check out a local sports bar during the World Cup and when we got inside we notice none of the T.V was playing the soccer games. My brother in law goes up to the bartender and asks politely if he can switch one of the T.V. to the World Cup. The bartender says " what " like two times kind of in a rude tone. So my brother in law says can you switch it to the "Soccer game? ". At this point you can see the bartender was annoyed with the fact that he was being persistent and replies " What's that?". As a group we looked at each other and realized that he did have any intention in switching the channel. We felt outcast-ed, discriminated and unwelcome.This made me angry because I chose this "Sports" Bar because of their reviews so I took the time to voice my experience. The business replied to my comment and apologized for their employee's action. They gave me an incentive to give them another try and they will provide free drinks on the house.
In my business I would always try my best to acknowledge positive and negative feed backs. As a consumer I know that there are social media page whether you claim the page or not that have feedback from customers. Responding to these feedback is crucial because it allows you to either thank someone for their nice words, or make someone less mad about their concerns. Replying to customer's good and bad comments show that you really care and in the end that is what everyone wants to feel like you care about their concerns.
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