Week 15: Optimizing Yourself and the Company

Google analytics can be beneficial for any type of business. For my particular business, being a retail business the main feature that I would in the Google analytics is audience overview, demographics overview, and goal conversions. Audience overview will help me understand what type of people are interested in buying my products. By looking at the audience overview by hour, day, week and month. The audience overview shows me the city, and country as well as if they are returning users or new users. These features are beneficial especially if I am putting out a new product and want to see how well it is doing and who is liking it more. The demographics overview feature goes into detail on what age the consumers are, if they are male or female and what are their interests. This feature will help me with my business because it will help me with deciding on where to post my advertisements if I decide to post them on social media.  The feature of goals under conversions will help measure how well my website is fulfilling my targeted objectives like a minimum purchase amount. 

Week 14: Ad

These are the two ads that I have created ads that require a call to action. One to come to the store and one to visit the website and order online. For both ads the target market will be for ages 18-60 in the Los Angeles area. This ad will be effective because of the call to action requests being so easy.People tend to been drawn to limited edition products and for the first ad it is showing our target market we have special products for them to try! As for the website call to action, the Target Market can see that they are able to order the worlds most favorite jerky online!  

Week 13: Online Advertising Part B

  A good design using banner ads on websites can reach potential customers. If the design of the banner is easy to the eyes and has something that catches people's eye then the changes of getting a click off it is very high. In Facebook and Twitter you can develop certain designs to be posted on the different target markets that you are looking for.Your ads can be tailored to your goals, audience and budget. In order to create an Instagram ad you need to have the page be connected to a Facebook business page. Whatever ads you make on Facebook can be transferred to Instagram. Having an ad out consistently is an option to always have opportunities for more sales.
   The different types of ad include: promoting contact us button, get more website visitors, get more leads, boost a post, boost an Instagram, promote your send message button, promote your business locally, and promote your page. For my business I would choose to get more website visitors, and to promote my business locally. Since my website does not get nearly enough visitors as my physical locations, promoting the website can potentially lead to more customer's online. Choosing to make an ad to promote locally can really help with getting more customer's in the store since we are a road side store, we rely on the traffic. 2 weeks at $5 a day seems to be fair to create a basic understanding on how results can vary.

Week 13: Online Advertising

The 5 business that I chose that are similar are Alien Fresh Jerky, Daniel Fresh Jerky, Miguel's Country Market, Dawyne's Fresh Jerky and Mahogany Meats. All the competitors do not have a solid form of advertisement. One set of advertisement that caught my eye was Alien Fresh Jerky. On their Twitter page they use the same form of imagery in the advertisement with a link to see plans to a new hotel they are planning on creating a hotel in the back of their store. I did not see any other form of advertisement for any of the competitors. I think the impact of traditional advertisement like a billboard sign is a faster call to action for a road side stand. The impact of social media advertisement I would say is longer lasting call to action because the customer's can find the business easier. For my particular business the traditional advertisement is more effective because all the store's are road side stores and met for road trippers.

Week 12: Part B Coupon Network & Yelp

I am interested on creating a coupon and posting it on Groupon. In store we already offer a deal when you buy either 3 olive jars or 3 jerky packages. Adding a deal on Groupon of our local honey would increase the flow of traffic into our stores because I notice products sold in Goupon are the products that a little more expensive. Our customer's do frequently complain about the price of our local honey, so adding a coupon that offers $5 off our purchase of 3 small honey jars whatever flavor would really help with selling our honey as fast as our olives and jerky. The benefit of using a coupon site is having ways of getting new customers that may not have heard about our business before get to know us and maybe become frequent buyers. The downside of offering deals online is not having enough products to comply to the maybe high demand. This can results on customer's not coming back and becoming mad at our business. Depending on the product I think the customer's may or may not return.
I have set up the yelp account for our business but it has yet to be verified. Most of our reviews are good and talk about how delicious our products are. Each location for my business have different ratings. All locations are more then 3 stars. The reviews for Alien Fresh Jerky seem to be 50/50, most people complain about the jerky how it is tough, others seem to like it. Since they seem to sell novelties many of the good reviews talk about the cool Alien novelties you can find there. Yelp does have an impact because a lot of users write their opinion about the product and or services. Yelp should be as important to all Business because it is real time opinions from consumers. 

Week 12: Using Other Social Media

Depending on your business, there are many different social media tools that you can use. For my particular business, adding google plus, google maps, yelp, trip advisers, and blogs to be featured in can help with the growth of my business. Since my customer's are mostly customer's who are on road trips or on a vacation weather it be hiking, or a destination, being able to be recommended by others can help reach more potential customers. Yelp and trip advisers can be a good way since we have great tasting products having customer's share their experience and rate us, can really get us on the map for anyone who is planning a trip as a "must stop". This would also correspond with finding famous blogs that would like to feature us. Reaching out to people who are in the same mind set as our current customer's can help grow our business and make it become famous because word of mouth. Creating a google plus account can help with more popularity as well as finding more potential customers. Google plus is like other social media pages that can help with leads to new customers. It helps with customer's share the business's profile and either become friends or fans.

Week 11: Classmate's Blog

This week I commented on Olivia Cruz, Andrea Esquivel, and Kimberly's Mcmahan blogs.