Option 2:
Both companies are in the sandwich business. Each business is targeting male and female who like sandwiches made to order. Subway has many call to actions, but hungry bear deli does have one. Subway has many information about how the business was started, what they believe in. Hungry Bear Deli has failed to put a about us page on their website.
Subway really seems to try to get as many customers as they can, from veterans to people who want to take social responsibility.Hungry Bear only talks about how delicious and fresh their ingredients are really having a variety of target market age that like sandwiches. The overall message for Subway is to eat at their business because they help make the world a better place. Where the hungry bear overall message is, come eat at our place because our sandwiches are delicious and everyone thinks so too.
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