Week 5: Post Two

The Target Market for Gus's Jerky is for the outdoorsy, on the go person who needs a quick healthy alternative to fast food. Someone who doesn't have the time or the tools to make a proper meal. They are either traveling on the road or camping.
 The target market will be San Diego, L.A, and Orange County residents traveling to Mammoth, or Lake Tahoe . Since the jerky is price is higher then regular jerky, the ideal consumer should be from ages 28-40.  Preferably Male with education of a college Bachelor's or higher. Their economic class should range from upper middle class to upper class.